One day at work, Jim gets a new assignment: set up a virtual conference with an important client in Australia. At the same time, Lisa needs to give a Covid-friendly lecture by using virtual sharing to maintain social distancing.

They’re both thinking the same thing: “What kind of camera setup do I need to make this work?”

At first, it seems like they’re both looking for the same thing. But dig a little deeper and you’ll find that there are tailored solutions for both situations.

Lisa is preparing a big lecture, with lots of different content and a large stage for her presentation. She is looking for a camera that can be unobtrusively installed but easily focus on her while she moves around, and also clearly deliver content that is being presented.

A good Pro AV camera provides this functionality, and more:

• Powerful optical zoom: High level optical zoom opens up the possibility for consistent high quality recording, even if movement, such as that of a performance, lengthens the distance between the camera and the action.
• Effortless camera control: Any good Pro AV camera won’t require any more staff than just the speaker, or any more equipment than just the camera. AI-led PTZ functionality frees the movement of any presenter or lecturer.
• AI presenter tracking: Premium AI image-based presenter tracking is a necessity for Pro AV cameras, as presenter (or even presenters) in large scale performance can move long distances in loud environments, where audio tracking isn’t going to cut it.

While some of these features appeal to Jim, after some evaluation he decides that this is not the perfect solution for a business conference. Jim requires a setup that can support multiple people talking, discussing, and facilitate realistic 2-way communication, even though, thanks to Covid, he can’t head over there in person.

Luckily for Jim, Video Conferencing cameras provide thoughtful features for these exact purposes:

• AI SmartFrame: Features such as AVer’s AI SmartFrame power virtual conferences by offering fully automatic movement to ensure the frame perfectly fits all participants and re-adjusts to fit newcomers. New AI technologies like SmartFrame are a necessary part of any virtual conferencing setup.
• Ease of use: Ease of use features like plug and play installation, and third-party software certifications are common amongst good video conferencing cameras, and with good reason: Business and their staff use huge varieties of different devices and a camera usable by all of them needs to be compatible.

• Software certifications: Speaking of compatibility, hardware compatibility isn’t much use without software compatibility. In order to provide the best service to a client, having a conferencing camera that is compatible with any of their choice of software is a great first step to making your client or partner comfortable. That’s why when shopping for a video conferencing camera, you’ll often see all kinds of badges for certifications from big and small name conferencing software providers.

With the right choice of camera, whether it is a Pro AV or video conferencing camera, you can transform your virtual communication experience and take your virtual conferencing or presentation content to the next level.