Livestreaming isn’t only for teenage YouTube celebrities, Instagram influencers, and Twitch gamers who use their antics to draw millions of viewers and make boatloads of cash. Many businesses in a wide variety of industries also realize that reaching out to consumers with live video can be far more effective than using text-based ads and canned videos.
Real-time broadcasting is proven to be one of the best ways to reach a modern audience, and here at AVer, we’ve got everything you need to get started. Read on to discover why adding this capability to your marketing mechanism is a great idea.
Benefits of Livestreaming
The numbers are in, and livestreaming has a clearly demonstrable advantage over many other types of content. Check out the following stats; if they don’t convince you to start livestreaming for your business right away, I don’t know what will:
- According to Business News Daily, “Livestream marketing boosts sales intent amongst your target audience by 97%.”
- A Vimeo blog post points out that among brand audience members, “80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.”
- An infographic from Streamhash shows that people watch Facebook Live videos three times longer than they watch regular videos. Such videos also enjoy 10 times the amount of comments than that of non-live content.
When you consider the authenticity of a livestream, as marketing guru Gary Vaynerchuk points out, It’s easy to see why it’s so effective. Furthermore, there are many ways your business can apply this technology.
How Businesses Are Using It
Livestreaming is useful for both internal and external outreach. For example, you can livestream an annual board meeting for shareholders. Many AVer on-premise systems, like the SVC500, are ideal for such events, with onboard RTMP support for livestreaming and a full complement of content sharing and video conferencing features. The SVC500 could also come in handy for live instructional tech videos and whatever else you can think up.
AVer also produces a variety of 4k USB plug-and-play cameras that are perfect for livestreaming on your favorite social media platform. Use the CAM540 or VB342+ Video Soundbar to shoot a product release announcement, à la a scaled-down Elon Musk and Tesla event. Take advantage of these cameras’ AI auto framing functions to make your productions look truly professional. If you want to get mobile, carry the compact CAM340+ around to broadcast company events at your headquarters or toss it in your travel bag to take with you wherever you go.
In summation, drop any perception you might have of livestreaming as an entertainers-only game, and integrate it into your marketing strategy as soon as possible. When you do, remember that imaging quality is key. Per the Vimeo blog referenced above, “90% [of online audiences] think video quality is the most important aspect of Facebook Live videos.”
This is where AVer’s superior-quality products come in to help your live content stand out. Click below to get started!